A CONSUMER BEHAVIOR: THE IMPACT OF POST-PURCHASE SATISFACTION AND POST-PURCHASE DISSONANCE
نویسندگان
چکیده
منابع مشابه
Pre- and Post-Purchase Management of Customer Satisfaction
Recently, and especially in expanding markets, firms put an extraordinary emphasis on customer satisfaction, sometimes treating it as a superior measure of a company performance to current earnings. While customer satisfaction increases future profits through the effect of positive consumer feedback on future demand, customer satisfaction efforts have a shortterm cost. Therefore, a question ari...
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ژورنال
عنوان ژورنال: Habitus
سال: 2020
ISSN: 2663-5208
DOI: 10.32843/2663-5208.2020.20.2